On the afternoon of April 26, Jorg van den Hoven (South American Dragon), founder / CEO of Holland Orange Creative Brand Management Co., Ltd., shared the 'value of brand e-commerce and products' in the PDC Design Gallery of the Canton Fair and discussed ' 'Brand + e-commerce + product design' how to collide and merge to help the brand go international. The participants from the conference and exhibition responded enthusiastically and actively asked questions to discuss brand internationalization and product design and innovation.

Jorg shared the brand design cases of the Dutch Orange Creative brand team and the Amsterdam headquarter team in the Netherlands, presenting the characteristics of international brands with different ideas, and providing reference and inspiration for companies with new brand creation or brand upgrade needs.

Later, Jorg also shared the difference between branding and marketing, answering questions about what the brand is and why the brand exists, emphasizing that the most important thing for brand building is to find out the origin of the brand. Jorg said that the five key modules of brand building, around the core essence of the brand, need to maintain the balance of these five key modules, in order to ensure that the brand can continue to innovate step by step.

In recent years, the development trend of independent brand e-commerce has become more rapid. Following the trend, Jorg and everyone discussed the branded e-commerce model and introduced the Gateway Europe European portal plan jointly constructed by the Dutch orange brand team and partners to provide assistance for the establishment of corporate brand e-commerce.

The Dutch Orange Creative brand team has always believed that 'Chinese brands will dominate the world's top 500' and looks forward to discussing independent brand and product design innovation with more companies.