Chile, a colorful, passionate and mysterious country. When you think of Chile, do you first think of delicious cherries and wine? In fact, Chile also has very rich mineral, forest and fishery resources. It is also the country that produces and exports the most copper in the world and enjoys the reputation of the 'copper mining kingdom'.

Chile is a relatively developed country in South America. Its trade policy is open, its overall trade risk rating is low, its political situation is stable, and its economic policies and related laws are perfect. It is the preferred investment and trade.

The Chilean economy relies heavily on foreign trade and implements a uniform low-tariff free trade policy, known as the 'springboard for the Latin American economy.'

From resources to economic and political environment to trade policy and market demand, the potential business opportunities in the Chilean market are indeed great.

However, across most of the earth, the distance is far away, the language is not available, the popularity of English here is low, and the cultural differences are large. To enter the Chilean commercial market, there are so many obstacles to overcome.

Among them, the first thing to be solved is the issue of trust. Due to lack of understanding, Chilean businessmen are prone to mistrust and fear of unknown markets in foreign trade.

“The Chilean business community believes in word-of-mouth. Compared with advertising, businessmen believe in word-of-mouth reputation and friend ’s recommendation. Once this kind of trusted partnership is established, suppliers are rarely changed frequently. Customers. 'The Vice President of the Chilean Retail and Tourism Association told us.

To truly enter the Chilean market and establish a stable cooperative relationship, it is necessary to find a platform that trusts each other as a breakthrough, and consolidate the viscosity of cooperation through cooperative projects.

On July 3, the working group held a promotion meeting in Valparaiso to promote Chilean companies to the Canton Fair and PDC activities, and about 120 Chilean entrepreneurs attended the meeting. The Chilean Retailers and Tourist Association, the Chilean Institute of Asian Culture and the University of Valparaiso all shared positive experiences in trade exchanges with Chinese companies and the importance and efficiency of the Canton Fair as a platform for exchanges and cooperation between Chilean and Chinese companies. CNN Chile Television and many other media reported on the promotion activities.

智利亚洲文化学院多届参加广交会，采访拍摄广交会以及PDC系列活动，并在智利电视台等媒体进行积极宣传，让智利客商能更好地了解中国市场和广交会。

At the meeting, PDC and the Chilean Asian Cultural Institute signed a cooperation agreement to establish the PDC Chile Workstation, which provides a convenient and effective platform for Chinese and Chilean companies to understand each other, trust each other, and then cooperate with each other.

During this trip, the working group also met with the Prochile (Chilean Trade Promotion Agency) and the La Ligua Handicrafts Industry Association of Valparaíso. Relevant persons all expressed that they will actively invite Chilean merchants to purchase and participate in the exhibition, and hope to use the PDC platform to help Chilean products enter the domestic market with designs that meet the preferences of Chinese consumers.