On the morning of May 1, the 123rd Canton Fair Original Design Fashion Show (hereinafter referred to as Fashion Show) hosted by the China Foreign Trade Center and undertaken by the Canton Fair Product Design and Trade Promotion Center (PDC) was grandly opened at the PDC Design Gallery.

Wen Zhongliang, deputy secretary general of the Canton Fair and deputy director of the China Foreign Trade Center, attended the event and delivered a speech. He said that this fashion show will be performed by 4 apparel industry bases, 32 apparel brands and 21 designers to perform 16 fashion catwalk events. To provide designers and manufacturing companies in the apparel, luggage, shoes and hat industries with a stage to release new products and new designs, so that buyers can intuitively understand the trend of high-quality products with diverse styles, to achieve the purpose of expanding influence, promoting transactions and opening up markets.

Subsequently, Wen Zhongliang and 4 guest representatives jointly launched the opening ceremony of this fashion show. Guests attending the ceremony included Zhang Xinmin, vice president of China Chamber of Commerce for Import and Export of Textiles, Li Wenfeng, vice chairman of China Chamber of Commerce for Import and Export of Light Industry, Ma Hua, deputy director of Guangdong Provincial Department of Commerce, Han Jie, deputy director of Zhejiang Provincial Department of Commerce, and Various trading delegations, international buyers, designers and representatives of exhibiting companies. After the launching ceremony, the brand apparel companies carried out gorgeous fashion catwalks, the scene gathered many supermodels, and the clothes were beautiful and diverse, which made the buyers rave and praised them one after another.

The current fashion show uses live video and photo synchronization, and opened the 'watch while buying' platform to inject sustainable development momentum for the branded apparel market.