In order to better help Xianju enterprises to improve the level of product and brand design, and help Xianju build a Chinese craft gift trade display, design creativity and technical service platform, from June 9th to 10th, PDC 'Send Design' entered Zhejiang Xian Home.
On the morning of June 9, Xianju County Bureau of Commerce and PDC successfully held an event with the theme 'Design changes the present, brand defines the future' in the Xingju County Broadcasting and Media Group Studio. Ms. Shao Haili, deputy head of Xianju County People's Government, Mr. Ye Xianxiao, deputy director of Taizhou Municipal Bureau of Commerce, and Mr. Xie Yingqun, general manager of PDC Promotion Department attended the event and gave speeches.
Shao Haili expressed the hope that the representatives who participated in the event could seize the opportunity, absorb advanced design concepts, closely combine innovation and inheritance, launch more, better and better quality products, and start regional industrial characteristic brands; at the same time, combine Xianju County With unique ecological advantages, landscape design will be carried out according to local conditions, and Xianju will be built into an international tourist ecological city.
Ye Xianxiao pointed out that this design activity is an important measure to promote the supply-side structural reform of foreign trade, and will further enhance the design and innovation strength of Xianju cultural and creative enterprises, and accelerate the promotion of Xianju arts and crafts enterprise brand building and product design transformation and upgrading.
Xie Yingqun mentioned that it is hoped that the rich experience and wonderful sharing of designers will bring new inspirations and ideas to Xianju enterprises, and hope that Xianju enterprises will actively use the Canton Fair and PDC platform to improve Xianju craft gifts in the world through design innovation Status. He also said that PDC will never forget its original intention, constantly improve the platform's docking value, work together with everyone, connect design, promote industry, enhance value, and seek common development!
Ms. Olga Sismanidou, partner and artistic creative director of Mi Luoku Design Company, shared her 8 major trends from 2019 to 2020 in terms of color application, material processing, trend grasping, etc. Effective use of each trend in seasonal products.
Mr. Kenneth De Trazegnies, the founder of Collectionstock in Hong Kong, showed his graphic design online trading website and gallery. More than 10,000 online designs were selected and used by member companies, and he also described the trend and application of floral design in 2019.
Mr. McKinley Parker and Ms. Zou Bitui, brand consultants of Holland Orange Creative Brand Management Co., Ltd., explained the difficulties faced by Chinese enterprises in transformation and brand building, explained the complete brand innovation and upgrade process and successful cases, and pointed out that the successful transformation of Chinese brands is inseparable Brand managers' own transformation and drive.
Ms. Lu Silan, a partner and landscape designer of Guangzhou Daishan Cultural Development Co., Ltd., takes the three dimensions of vitality, humanity and nature as the starting point, and provides ideas for how to build an ecologically open and shared space and a beautiful future life scene, for the city planning and construction of Xianju.
Mr. Zhu Zhiming, deputy director of Xianju County People's Congress, attended the event. About 200 people including Xianju Arts and Crafts Enterprise representatives, scenic planning enterprise representatives, designer association representatives, design school students, etc. The sharing guests actively interacted and responded enthusiastically.
Subsequently, the Xianju County Bureau of Commerce and the designers of PDC organized successively to Zhejiang Zhumei Import and Export Group Co., Ltd., Xianju Huanxi Gifts Co., Ltd., Xianju Fenda Craft Co., Ltd., Xianju Tiancai Lighting Factory, Xianju Tourism Investment Group Five companies including the company visited and inspected, learn about each company's product characteristics and design requirements in detail, and discussed cooperation in depth.
This 'Send Design' activity has a significant docking effect. Many companies have put forward clear design requirements, and some have even reached cooperation with designers. In addition, Xianju County People's Government, Bureau of Commerce and enterprises fully recognized and affirmed the PDC 'Send Design' activity, hoping that PDC 'Send Design' activities in Xianju will be normalized and promote the faster and better development of Xianju. The following are the highlights of this event:
