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PDC Tour in Northern Europe-The Quest for Nordic Design

Date: 2017-07-11
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Nordic design, a New Drive for Enterprise Transformation and Upgrading

 

The team of the Canton Fair Product Design & Trade Promotion Centre (Hereinafter referred to as PDC) paid a 10-day visit to Denmark, Finland and Sweden from June 11th, 2017 to June 20th, 2017. PDC aims to build an efficient designing cooperation platform for manufacturers who attend the Canton Fair, helps them in enterprise upgrading and transformation, as well as enhance their international competitiveness. In order to achieve and promote the industrialization of product design and seek for more cooperation through the “Belt and Road” policy, we take “Introducing Nordic designs to Canton fair manufacturers” as the theme for this visit.

 

Nordic design is known for its simplicity and emphasis on flowing curves and details. Modern, functional, and delicate designs are getting popular. With the help of different institutions, designers as well as companies in Denmark, Finland and Sweden, PDC visited many designing institutions and companies like Pearfisher, 3X, Danish Art Museum, Design Denmark, the RUBZ, Holscher Design, Finpro, and Northern Europe Sustainable Design Association. We discussed in detail on designing, and cooperation with Chinese manufacturers. And they all show great willingness to cooperate with PDC.

 

Located in Copenhagen, Denmark, Design Denmark works to promote Danish designs and the specialization of the designing industry. Currently, there are about 800 member designers. Henrik Weiglin, CEO of Design Denmark, regards China as a huge market and is considering forming a team to attend PDC activities during the Canton Fair. Established about 40 years ago, Holscher Design owns a team of more than 40 designers from 7 countries and provides services to different brands around the world. Rasmus Holscher, CEO of the company, says that they are opening up the Chinese market and will attend the 122nd Canton Fair on October, 2017.

 

Finpro, located in Helsinki, Finland, organized many Finnish design companies to attend the PDC promotion program. We exchange ideas on the needs of Chinese manufacturers, cooperation between Chinese companies and Finnish design teams, and the import, design and sales of raw material for fashion clothes. The delegates all show interest for PDC activities on Canton Fair and hope to work together with PDC to introduce Finnish design and expand design cooperation between the two countries.

 

In Stockholm, Sweden, PDC and Scandinavian Sustainable Design Association (SSDA) collaboratively held the PDC promotion program to further expand the bilateral cooperation in the design industry. Delegates of Swedish designers discussed heatedly with PDC on participation, service model and media publicity. Members of the PDC group answered their questions in detail and explained that PDC aims for precise service and will spares no effort to help achieve cooperation between the two sides. And in order to expand brand influence and enhance the results of publicity, PDC advertise the activities and achievements through both online and offline channels, such as video and picture live shows, WeChat and media coverage by magazines and TV. The Swedish design team will make plans and attend the PDC activities during the 122nd Canton Fair and the two sides will work together to promote the development of the design industry.

 

“Designing”, as a core strategy for Northern European countries, has already brought great commercial and social values for them. Through this exchange, PDC has further understood the development of design industry in Northern Europe. We will investigate on the cooperation between the two sides, and launch the “Scandinavian Design” program and related cooperation during the 122nd Canton Fair.

 

Companies and industrial bases are welcomed for cooperation

For application, please contact with PDC:

Tel: 0086-020-89181882

Email: easy@pdc.org.cn

Contact: Miss Chen

 


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