In the PDC design exhibition area of the Canton Fair, the booth of the Italian Segno Inverso design company was often crowded, and many buyers went to discuss design cooperation. The company has reached intent cooperation with a number of exhibitors on the second day, and some have signed cooperation agreements. On the afternoon of October 18th, the company CEO Nicola shared the 'importance of design and business integration' with the exhibition customers, telling how to create maximum business value for customers through design innovation.

In traditional industries, many corporate leaders focus on investing a lot of manpower and material resources in market development, research, and materials, often ignoring the importance of design and development to enhance product value. Nicola mentioned that many people regard product design and development as a cost. He disagrees with this view. Design should be an investment. In recent years, brand products driven by design can seize the market faster.

Segno Inverso design case:

The role of the designer has been changing, and the basic design and functional design have been difficult to meet people's needs. The Segno Inverso design team has always insisted on personalized personalized design customization. Through the team's professional knowledge, it provides customers with a complete series of services from product design to brand communication.

Segno Inverso is an Italian company covering research, strategy, innovation and design, with branches in China, Brazil and Argentina. The design team has more than 10 years of professional experience. It is composed of professionals such as planners, designers, surveyors, engineers and business planners from different countries. The international teamwork provides customers with more efficient services. The team has won many design awards such as Red Dot Award, Red Star Award (China), Good Design Award (United States), A Design Award (Europe) and Plus X Award (Europe).