On the morning of April 18, Yi Yongjie, founder of Shenzhen Rongyi Fengchao Industrial Design Co., Ltd. and vice president of Shenzhen Industrial Design Association, shared and discussed with the exhibitors at the PDC Design Gallery the current smart hardware and consumer electronics fields Design trends.

Yi Yongjie believes that under the market orientation of consumption upgrading, the supply-side market is slowly transformed into a demand-side market. Consumers are not only satisfied with the existence of products, but more of the products collide with emotions in consumers' hearts.

Taking Xiaomi Technology as an example, it is now decided to extend the vitality of design is the awareness of innovation, is the degree of emphasis on industrial design innovation.

From design services to productization and supply chain, integration and innovation are needed to meet the increasing functional aesthetic needs of users, so that product details directly hit the deepest needs of users.

Under the development trend of artificial intelligence, the trend of product design R & D is getting closer to the user experience

Yi Yongjie introduced the case of customer experience in detail --- R & D saliva collector

Finally won user recognition and won the 2017 German IF Design Award

Whether in the field of smart hardware or consumer electronics, the development trend of the entire industrial design, innovation and user experience are indispensable

Under the guidance of designers, advancing with the times, expecting industrial design to become an indispensable part of people's lives