In 2011, the Canton Fair established the Product Design and Trade Promotion Center (PDC), which aims to provide an efficient docking platform for the close cooperation between 'World Design' and 'Made in China'. After 9 years of development, the Canton Fair PDC has formed a complete industrial chain that includes design displays, Canton Fair fashion weeks, design activities, business opportunities, design docking, and design research.
In previous Canton Fairs, PDC will formulate different themes based on trends, and continue and iterate in the design and application of visual images. At the 126th Canton Fair, PDC will join hands with Designest Cloud Nest consultants and design agencies to present this visual design.
-About Designest-
Designest Cloud Nest Consultant and Design Agency is an exhibitor of Canton Fair PDC design display. Founded in 2014, it is a leading 'design-driven brand' innovative design consulting agency in South China. The founder has a strong background of combining industry, education and research. The core team is composed of PhD in Design (UCD), former Philips Design Consultant (ID), and former Honeywell Asia Pacific Experience Design Director (UX). Through four years of development, Yunchao Design has realized a closed-loop business model centered on design strategy consulting and independent brand incubation. Especially good at the general trend of consumer upgrades in subdivided fields, and complete the 'from 0 to 1' brand building. Its unique 'Design Studio' development model and development 'think tank' for customers to find new business opportunities and product innovation direction, through the creation of explosives to promote the construction of a global brand, successfully shaped a business miracle.
Design background / Design background
The theme / Theme
Embrace change / EMBRACE THE CHANGE
In today's international environment
Change will be the norm
under such a circumstance
We should respect the law, grasp the general trend, and hold the future in mind
Embrace development opportunities with greater opening
Seek mutual benefit and win-win with better cooperation
Main visual design
Main visual design
Embrace the visual expression of change
Irregular geometry with restlessness
Express unknown changes
The restless graphics can be expressed
Fear, longing, longing, and confusion about the unknown future
Everything is possible in the unknown future
So as to convey the visual image of grasping the general trend and thinking about the future
The blue background color is full of mystery and technology
The gradual production method is more impact and appeal
Show the intersection of change and fusion
It is also an abstract expression of the PDC platform
Canton Fair Fashion Week visual design
Irregular graphics in fashion week
Represents the uncertain, unrestricted and not unique characteristics of fashion
Fashion is like a gurgling river
Inclusive
Never stay
There is always something new
Then merge with each other
Create a new generation
lattice
Like a chaotic economic environment
There are still various opportunities
These opportunities are in a changing environment
Changes with the environment
But never disappear
Font layout / Font layout
Text and background remain the same
The text is arranged in irregular layout
Also regular
The outline of the font is irregularly arranged
The internal Chinese and English are arranged in an orderly manner
Color system / Color system
The gradient technique used in this design
Not only represents platform docking
It is also a vision of the future
Break the current gray situation
Looking forward to a bright future
In order to strengthen the visual expression and impact
Also to cater to the theme more
The background of the main vision is presented in a dynamic form
Feel the fusion and interactive visual expression in the gradual colors
Summary / Summary
It can be seen from the visual design plan
Gradient technique from background
Irregularities to graphics and content
Strong sense of continuity
On a wide variety of materials and presentations
Maintain a high degree of consistency
Will make the theme of the exhibition more popular
For the development and promotion of the future Canton Fair PDC
Will also play a more active role and have a more profound impact
Design team / Design team
Cloud Nest Consultant and Design Agency Brand Department
Branding department of Designest
Build for the PDC of Canton Fair
Cloud Nest will be
The first design exhibition booth of the P126 of the 126th Canton Fair
(Pearl River Promenade BP92-93, Area B, Canton Fair Complex)
Meet you
Not seen
Time of the 126th Canton Fair:
Phase I: October 15-19, 2019
Second issue: October 23-27, 2019
Third period: October 31-November 4, 2019