In response to China's 'Belt and Road' strategy, to further develop and strengthen bilateral economic and trade relations between China and Europe, and to help Chinese companies enter and win the European market, on October 16, the Canton Fair Product Design and Trade Promotion Center (PDC) joined hands with Hanover Sino-German The business center jointly held the Canton Fair Complex with the theme of 'Building a Bridge between Chinese Enterprises and the European Market-Made in New China'.

The meeting provided the opportunity for the Canton Fair exhibitors to quickly understand the European market through project introduction, market analysis and risk avoidance. The person in charge of the Promotion Department of the Product Design and Trade Promotion Center of the Canton Fair attended the presentation and made a speech. He said that today, as the process of economic globalization is accelerating, it is in the common interest of both China and Europe to further develop and strengthen bilateral economic and trade relations between China and Europe. He hopes to optimize design, market research and development through the multi-functional business platform 'Made in New China' , Overseas marketing, brand promotion and other aspects to help Chinese companies grow bigger and stronger and win the European market.

At the promotion meeting, Dr. Jan P. Engelke and Jeffrey Seems from the Sino-German Business Center in Hanover introduced the current situation of the European economy, the characteristics of the European market and the specific content of the 'Made in New China' project. On-site PDC also signed a contract ceremony with the Sino-German Business Center. PDC will serve as the operation center of the 'Made in New China' project in Guangzhou and will be responsible for the business connection of Guangdong and even China. Representatives of participating companies and supporting service providers of the Canton Fair who participated in the promotion activities all showed great interest in the project, and had in-depth communication and exchanges with the staff. The atmosphere on the scene was warm.