Yunchao Design 丨 Shaping a Global Brand for Chinese Enterprises


On the afternoon of April 15th, Zhao Bi, the founder of Yunchao Consultant and Design Agency (hereinafter referred to as Yunchao Design), delivered a speech at the PDC Design Gallery of the Canton Fair Pavilion, with the theme 'Shaping a Global Brand for Chinese Enterprises. As a slash youth who has a deep academic background, provides full-case design services for many well-known companies, and successfully incubates multiple innovative brands, Zhao Bi hopes to bring entrepreneurs and design colleagues by sharing 2 global-wide innovation cases More helpful revelations.

Create a global brand for KORIN

Korin is a global light technology luggage brand independently incubated by Designest.

The first product, ClickPack Pro, won three top design awards in the world, and was widely reported by top media such as CCTV and American Wired Magazine.

ClickPack Pro created a crowdfunding record of US $ 1.65 million in Kickstarter and Indiegogo in the United States, and achieved annual sales of 70,000 pieces.

Design a full range of sports audio products for Havit

Designest strives to build a cutting-edge sports audio brand for Havit, an established export trading company, and completes the overall planning and design from brand to product.

The first product on the market, h Groov, was launched in Kickstarter and Indiegogo crowdfunding to achieve a crowdfunding score of $ 130,000.

Cloud Nest Design

Cloud Nest Designest is a leading “design-driven brand” innovation consulting agency in South China. The founder has a strong combination of industry, university and research background. The core team is composed of well-known college doctors (ID + UCD), former Philips design consultant (ID), and former Honeywell Asia Pacific experience design director (UX).

Through long-term cooperation with leading companies in market segments, we have formed a unique design strategy methodology that can provide companies with user research, brand planning, brand design, product planning to industrial design, packaging design, supply chain integration , Crowdfunding and other full-link services. Now it has passed the national high-tech enterprise and national intellectual property rights standards.

Yunchao is particularly good at the general trend of consumer upgrades in subdivided fields, completing the brand building from '0 to 1'. Its unique 'Design Studio' development model and unique development 'think tank' for customers to find new business opportunities and product innovation direction. By creating explosive products to promote the construction of global brands, it has successfully shaped business miracles.