On the evening of October 24, the 'Scandinavian · PDC Design Night' hosted by the China Foreign Trade Center, jointly organized by the Canton Fair Product Design and Trade Promotion Center (hereinafter referred to as PDC) and the China Chamber of Commerce for Import and Export of Light Industry and Crafts was held in The banquet hall on the third floor of the Westin Hotel, Canton Fair was successfully held. Ye Jisheng, deputy director of China Foreign Trade Center, and Li Wenfeng, vice president of China Chamber of Commerce for Import and Export of Light Industry and Crafts attended and delivered a speech.

Ye Ji Award said that as an important channel for China's foreign trade and an important window for opening up, this Canton Fair is held on the occasion of the 19th National Congress, which is of great significance and glorious mission. The Canton Fair will fully implement the spirit of the 19th National Congress of the Communist Party of China, adhere to steady progress and innovation drive, continuously improve the level of internationalization, specialization, marketization, and informationization, and better play the role of an all-round opening platform. Since the establishment of PDC in 2011, with the goal of cultivating new advantages in international competition for enterprises, through various means such as design display, design docking, supply and procurement docking, theme forums, etc., to help enterprises enhance their design innovation capabilities and implement brand strategies, they will cooperate with all parties Work together to write a new chapter in innovation and development.

Li Wenfeng said in his speech that the Light Industry and Commerce Association has always maintained close cooperation with PDC. The Chamber of Commerce has organized member companies to participate in the 'PDC Design Night' event many times, helping companies to connect with designers, improving the design level and added value of light industrial products, promoting enterprises to open the international market, especially the mid-to-high-end market, and enhancing the export products. Competitiveness in the international market. At the same time, he also raised high hopes, hoping that in the future, the light industry and commerce association and PDC can carry out more in-depth and close cooperation, mutual benefit and win-win situation, and jointly help light industrial enterprises to improve the design level and design capabilities, and promote the transformation and upgrading of the foreign trade industry.

Afterwards, designer representatives from Denmark also took the stage to interact with the audience on site. Through this exchange, the Nordic design style and creativity are more familiar, which not only lays a solid foundation for the introduction of Nordic design for exhibitors, but also adds a beautiful color to this design night event.

Also attending the event were more than 300 guests including Vice Chairman of the China Chamber of Commerce for Import and Export of Light Industry Arts and Crafts, Chen Jiangfeng, VIP exhibitors from the Canton Fair, representatives of buyers, representatives of international designers, etc., with a lively atmosphere. The guests highly appreciated the event and hoped that PDC could inject different theme elements on the design night in the future and become a trade event for each Canton Fair exhibitor, buyer and designer to achieve design docking and supply docking.