On the afternoon of April 17, Zhao Bi, the founder of Cloud Nest Design Consulting (hereinafter referred to as Cloud Nest), delivered a speech on the theme of 'Meeting the Future-Starting from Building a Global Brand' at the PDC Design Gallery venue. He explained the logic behind shaping global brands through multiple cases of design-driven brands that have become popular all over the world, and analyzed how to achieve the overall improvement of brand value through the ultimate single product, hoping to bring to entrepreneurs and the design community. Peer more helpful inspiration.
Mr. Zhao Bi pointed out that the world is ushering in a great opportunity for consumption upgrades. China's intelligent manufacturing services have become the general trend of the world, and will become the next outlet for urging China's consumption upgrades, market upgrades and industrial upgrades, and driving the acceleration of social and economic development.
As a design practitioner of innovative services, Designest Cloud Nest, through four years of development, has realized a complete business model centered on design strategy consulting and independent brand incubation. By jointing with startup companies and manufacturing companies in different sub-sectors, investing in incubating subsidiaries, and making full use of Yunchao's overall consulting and innovation capabilities to complete the construction of the brand 'from 0 to 1' in the early stages of development, and then handing over to cooperative companies To achieve supply chain integration and product mass production. This model gives full play to the biggest advantages of Yunchao and its cooperative enterprises. Through the joint cooperation of both parties, the asset-light operation is realized, and finally the company ’s development-related achievements and benefits are shared. Up to now, Yunchao has incubated three independent brands, children's backpack brand NOHOO, smart anti-theft backpack brand KORIN, tea lifestyle brand TEA.SOVE.
Through long-term cooperation with leading companies in subdivided fields, Yunchao has formed a unique design strategy methodology that can provide enterprises with everything from user research, brand planning, brand design, product planning to industrial design, packaging design, and supply chain integration. , Crowdfunding and other full-link services. Yunchao is particularly good at completing the 'from 0 to 1' brand building in the general trend of consumer upgrades in subdivided fields. Its unique 'Design Studio' development model and unique development 'think tank' for customers to find new business opportunities and breakthrough product innovation. By creating explosive products to promote the construction of a global brand, Yunchao has successfully shaped business miracles.
I look forward to your visit to the design booth of Yunchao, booth number: 1BP92-93