On the morning of October 17, Xu Wenjing, general manager of Hongyi Industrial Design Co., Ltd. (hereinafter referred to as Hongyi Design) in Shunde District of Foshan City, delivered a speech on the theme of 'Embracing Design Changes in the New Consumer Era' at the PDC Design Gallery. Xu Wenjing's analysis of Hongyi's own development model and design demands in the context of different consumption eras shows that design service agencies have more possibilities for change, whether from service models or design themselves, and this possibility is design The company's value to manufacturing companies is also a key point for design companies to shape their core competitiveness.

As a design company with fifteen years of experience, Xu Wenjing pointed out that during these fifteen years 'the only thing that hasn't changed is always change.' Several generations of design management are also constantly exploring the maximization of design value. In recent years, problems such as the cold winter of the manufacturing industry and the intensified competition of design companies have made Hongyi also try a new cooperation model, so as to achieve closer and stronger cooperation with manufacturing companies. Hongyi's design and manufacturing process is not a one-way selection process, but a two-way collaboration. Some companies do not have sufficient funds in the initial stage, but the overall development prospects are considerable, and design companies can form strategic cooperation with them. Formulate development paths and design strategies according to the actual situation of the enterprise, and rely on design acuity to provide cutting-edge suggestions for enterprise product planning, and gradually go to new heights with the enterprise, so that the design company and the manufacturing company are truly inseparable, mutually beneficial and win-win .

Based on this idea, Hongyi also successfully formed a good strategic cooperation with a company in Zhongshan. During the process of the company achieving a breakthrough of 30-40 million to 100 million output value, the value of the design was deeply recognized. Even so, the future consumption scenarios and needs are still changing. From the 'travel' scenario, there are many products and opportunities that can be tapped. Even in the context of a 'sharing economy', users will increasingly care about the function of the product rather than owning the product itself. So, for designers, they may need to have new ideas to meet the user's 'sharing demands', which is also a new challenge for designers.

At the end of the speech, Xu Wenjing once again emphasized the importance of 'designer thinking' in responding to changes in user consumption demands, pointing out that designers should be curious about life, good at observing and discovering the correlation and regularity behind random events, and thinking about solutions The solution to the problem, so that we can find the correct positioning in rapid changes, so as to seize more opportunities.

Looking forward to your visit to Hongyi Design Booth

Booth number: 1AP11

Coordinates: In front of Hall 1, Pearl River Promenade, Level 2, Zone A, Canton Fair Complex