At this session of the Canton Fair, PDC will continue to adhere to the development concept of 'innovation, coordination, green, openness, and sharing', take the service of exhibitors at the Canton Fair as the core, enrich the connotation of services, introduce international excellent design resources to promote the transformation and upgrading of foreign trade enterprises, and work together with channel resources Build a service platform, innovate business models, and create cooperative business opportunities together to help companies push to the ends of the manufacturing smile curve.

Design leads production, and design promotes trade. The second phase of the Canton Fair PDC attracted 53 outstanding design companies / organizations from 11 countries / regions including South Korea, the United Kingdom, Italy, Singapore, the Netherlands, Greece, Sweden, France, the United States, Hong Kong, China, etc. The promenade provides comprehensive design and innovation services for exhibitors and helps them cultivate new advantages in foreign trade competition.

Focus on designing wisdom exchanges to enrich meeting functions. PDC will organize 13 design forums and design wisdom events in the PDC Design Gallery venue in Zone A of the exhibition hall. For the first time, a new forum model such as the 'Quick Enjoy' forum and new product launch conference will be launched to enrich the design information function of the Canton Fair.

Innovate business models to help companies develop markets. PDC and Xiaoman Culture Group will jointly hold the Xiaoman Culture Group · PDC Design Night [Opening the IP Grand Navigation Era], using the collaboration of designers and IP resources to help exhibitors innovate their business models, create their own brands, and create production and design The division provides online and offline sales channels and actively explores both international and domestic markets.